Genesis Health Clubs purchased a 75,000-square-foot building in Midtown Crossing to renovate as a fitness center with luxury touches and high-tech equipment. The multi-level building at 3201 Farnam St. was formerly occupied by Alamo Drafthouse Cinema. Jake McCabe, vice president of marketing for Genesis Health Clubs, said Tuesday the company outgrew its current Midtown Crossing location across the street from the new building. “We needed more space, and we needed a space that we could own so we could really invest in the club,” he said. Fabiano Designs has been selected to provide architectural and design services for the renovation. “We’ll be using the whole building,” McCabe said. “We’re planning a massive 50,000-square-foot health club with cardio, weights, new group fitness studios, locker rooms with luxury finishes, a giant turf area, and lots more that we’ll announce over the coming months.”
The facility will be state-of-the art, he said, with expansive turf areas, the newest high-tech equipment, luxury finishes like granite countertops, marble tile, recovery areas like steam rooms and saunas, and dramatic lighting.
Rodney Steven II, the owner of Genesis Health Clubs, said the new club “will significantly enhance our members’ experiences.